Tick!

Back in 2012 we were sent to Spikes Asia represent our agency in the inaugural Agency Shootout Competition. Teams of young creatives from the region were asked to come up with a print ad for Greenpeace in just 24 hours. The brief was quite overwhelming at first, but we focused on a message that aims to bring people to action. We created this visual device to remind them that a donation for Greenpeace directly affects our environment that is in dire need of help.

Was fortunate enough that we landed first place on the last year that we qualify as young creatives.

Later on, we were able to get our message to the people. We got in touch with the Greenpeace local clients to ask their permission for us to run this ad on print.

This is a Love Story

BEHIND THE SCENES: The first (and only) time I have co-written a musical piece. Later on we decided on using an existing song to tell the story. Felt nice to have produced a cute romance spot in a category that's filled with toilet humor.

Office Synchronized Swimming

Back in 2009 me and my friends got bored on a long train ride in Bangkok so we started doing swimming moves against the train seats and filmed ourselves using our phones. Years later it became a TV idea for this confectionery brand.

Fancy a cup of tea?

We designed tea flavors and tea tags to represent the 10 consumer trends based on the JWT Annual Consumer Trends Report. This was the leave behind for the event.

Agency: JWT Manila
Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Rachel Villanueva
Illustrator: Geoff Estevez
Producer: Carol Pe-Benito

Nokia Live Radio

A live, unrecorded radio promotion for the Nokia 2680 Slide promo. This won a Bronze in the 2009 Kidlat Awards.

Executive Creative Director: Dave Ferrer
Creative Director: Joe Dy
Copywriters: Maan Bautista, Javey Villones, Joe Dy

*On-the-fly improv by voice talents/co-writers: Ciox Ciocon, Bob Cruz, Jojo Leonardo, Cez Golez, Icel Candido and Prichie Fajardo

The Ultimate

This was for Rogin-E, a multivitamin for men of action.

Agency: JWT Manila
Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Rachel Villanueva
Photographer: Jay Tablante
Producer: Allen Bunag-Babia
Digital Imaging: FX Stop
Accounts: Albert Largoza

JWT House Ad

We did a house ad for the JWT network that appeared in The Work. This was printed at the back of the dust cover to show that ideas can be found in the most unexpected places.

Agency: JWT Manila
Creative Director: Dave Ferrer
Art Director: Javey Villones, Drea Dizon
Copywriter: Joe Dy
Photographer: Jay Tablante
Producer: Carol Pe-Benito
Digital Imaging: FX Stop

Wasp

Wasp! by *jaytablante on deviantART

Make-up: Ara Fernando / Riki LeCotey
Styling / Costume Production: Riki LeCotey
Art Direction: Javey Villones
Production Design: Raffy Tesoro
Digital Imaging: Ghani Madueno
Model: Riki LeCotey

Scarlet Witch

The Future is in Your Cards by *jaytablante on deviantART

Make-up: Amanda Padilla
Hair: Eddie Mar Cabiltes
Styling: Hannah Kim / Raffy Tesoro
Costume Production: Badj Genato
Props Production: Riki Le Cotey
Art Direction: Javey Villones (who also did the background illustration)
Digital Imaging: Ghani Madueno
Model: Nadine Howell

Rogue

Rogue in Flight by *jaytablante on deviantART

Make-up: Ten Franco
Hair: Charlie Manapat
Styling: Hannah Kim
Costume Production: Badj Genato
Production Designer: Raffy Tesoro
Art Direction: Javey Villones
Digital Imaging: Ghani Madueno
Model: Rhian Ramos Howell (GMA Artist Center)

Black Canary

Alley Brawl with Dinah Drake by *jaytablante on deviantART

Was able to do a couple of fun projects with superstar cosplay photographer Jay Tablante. Here's our first collaboration.

Make-up: Ten Franco
Styling: Telay Robles
Production Design: Raffy Tesoro
Art Director: Javey Villones
Digital Imaging: Ghani Madueno
Model: Kirja Parcell

Special thanks to Ebong Joson for lending his super cool VMAX bike.

Kit Kat Snaps

Case study of the Kit Kat Snaps campaign.

Update: Gold Media for Spikes Asia 2011, Silver Media for Araw Awards

Kit Kat Snaps Campaign

People caught on cam while having a break. News fail. Break win!

Agency: JWT Manila
Creative Director: Dave Ferrer, Joe Dy
Art Director: Javey Villones
Copywriter: Rachel Villanueva, Joe Dy
Director: Luis Tabuena
Production House: Provill
Producer: Maika Zialcita
Post Production: Shockpost
Sound Production: Hit Productions
Accounts: Golda Roldan, Pao Acosta, Cha Aguiling

Superheroes in a different medium

Executive Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Maan Bautista
Producer: Karen Pilapil
Retoucher: Gelo Lico

Gan Logh

Executive Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Maan Bautista
Producer: Karen Pilapil
Illustrator: James Abalos
Digital Imaging: Gelo Lico

Comic Quest RC

Creative Directors: Dave Ferrer, Joe Dy
Copywriters: Javey Villones, Maan Bautista, Joe Dy

I see...

Creative Director: Dave Ferrer, Brandie Tan
Art Director: Javey Villones
Copywriter: Tin Sanchez
Photographer: Alexis Fusilero (Kidnapped, Robber), Raul Montifar (Prisoner)
Digital Imaging: Gelo Lico
Producer: Jake Fernandez

Kraft Eden - Bracelet

Creative Director: Dave Ferrer, Joe Dy
Art Director: Dave Ferrer, Javey Villones
Copywriter: Joe Dy, Maan Bautista
Director: Erik Matti
Production House: Reality Entertainment
Producer: Maika Zialcita
Sound Production: Hit Productions
Accounts: Leah Magdaluyo, Lester Obice

Uhm. Meow?

Here's a poster campaign from last year. Targeted outdoor-sy dads with young kids.

Creative Director: Dave Ferrer
Art Director: Javey Villones
Digital Imaging: Gelo Lico
Accounts: Mark Peckson, Jake Yrastorza

Even dogs need space

Client: Philippine Animal Welfare Society
Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Maan Bautista
Illustrator: James Abalos
Print Producer: Jake Fernandez

Me need go this place.

Creative Directors: Dave Ferrer, Brandie Tan
Art Directors: Javey Villones, Brandie Tan
Copywriters: Maan Bautista, Tin Sanchez
Print Producer: Jake Fernandez

Save a life with a paddle

Client: In Touch Community Service
Creative Director: Dave Ferrer
Art Director: Javey Villones
Copywriter: Maan Bautista
Print Producer: Jake Fernandez
Accounts: Gino Cruz